Dragons' Den entrepreneur rejected cash and is set to make millions

A businesswoman refused to 'settle for less' and rejected three offers on Dragons' Den - proving the doubting Dragons wrong as her booming business is raking in £5million a year.

Peony, 28, pitched her bladder care company to the Dragons, with the intention of highlighting the hidden epidemic of bladder incontinence in the UK - and securing funding.However, her risky move has paid off, as now Peony says her business is turning over £5million each year 'If I didn't have our other investors, I would definitely say yes to the deal,' Peony said. She continued: 'But I would love to counter propose the offers, £100,000 for 1.5 per cent.'She believes her incredible success puts to bed the doubts raised from Dragon Touker Suleyman, who was unsure about Peony's plans to sell Jude products in Boots and on QVC.

Peony felt that 'taking a lower offer would diminish the input of my early investors', which is one of the reasons she turned down the money 'It was nerve-wracking, not only because I'd put years of work into creating Jude, but because it isn't just a business – it's part of me, it's about my story, so it was a big deal to put myself out there.

According to Peony, despite turning down the Dragons' offers, she says their help has been 'invaluable'

Source: News Formal (newsformal.com)

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