Dilley Meme Team: Pro-Trump group behind video mentioning ‘unified Reich’

A video posted on Donald Trump’s Truth Social account this week included a reference to the creation of a “unified Reich”, provoking outrage from Democrats, with the Trump campaign later deleting the post.

Underlining the importance of the digital fight in this election campaign, the Biden campaign recently put out an advertisement for a "Content and Meme Pages Partner Manager".The 30-second clip posted to Mr Trump’s Truth Social account on Monday outlined a vision of the US if he returns to the White House.One mentioned the “creation of a unified Reich”, a term now often associated with Nazi Germany.

Adapted from an old speech by a radio host, the clip portrayed Mr Trump as hard-working, selfless, and sent directly from heaven to fulfil God’s mission. It enthused many Trump supporters at the same time as it enraged some Christians. The New York Times reported in December that Mr Trump suggested edits to one Dilley Meme Team video, which were eagerly incorporated.

Kayla Gogarty, research director at Media Matters for America, a left-wing organisation that monitors conservative and far-right output, said that Mr Trump began sharing videos from the Dilley Meme Team around the time of the 2022 midterm elections.

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