Diego Simeone’s long spell in charge of Atletico Madrid is unusual

A year or so ago, it looked over for Diego Simeone at Atletico Madrid. They were on the fringes of the top four in , their most immediate rivals being rather than . They were not just out of the , but had finished bottom of a group they were favourites for at the start. They had been knocked out of the by Real Madrid. Unthinkably, some of Simeone’s decisions were being whistled by Atletico fans who had previously bowed to his every move.

“I am 12 years at this club and I still have the same emotion as a kid going to train the team,” he said last year. The colossal contracts have, to say the least, helped keep him there. Quite apart from the actual money, the kudos of being the highest-paid person in the world in any field is a powerful enough ego boost to keep anyone in a job. Simeone hasn’t purely stayed at Atletico because he enjoys a sentimental story and going against prevailing modern football trends.

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