'Design is everything to me': inside new jewellery brand Phoria

A background in jewellery design, first at Central Saint Martins in London and, later, at Tiffany & Co, inspired Charlotte Asherson when creating her own jewellery brand, Phoria. An emphasis on both bold design codes and wearability - pieces can be worn in multiple ways - has set the tone for her oversized, fun aesthetic. Here, Asherson talks to us about creating your own distinctive aesthetic and the inspiration behind the brand.

Freelancing taught me that working for myself was the way forward for me but what if I could design what I wanted to design under my own terms and really help people stand out creatively? That is a lot of where the Phoria brand came from, wearing jewellery on your own terms without being constrained to just one way to wear. Creativity is freedom and that’s what I want to empower with the Phoria range.

Quality and craftsmanship are also at the heart of Phoria; with my design background I truly believe it’s important that all of the pieces are made from the best materials, are carefully and ethically sourced and are handmade. I believe in slow fashion and this ethos needs to be reflected in the detail and care that goes into each Phoria piece.

CA: Ah there have been many! Finding a supplier that shares the same values as me and that I could trust took time. They needed to share my vision of transparency, responsible and ethical sourcing and I needed to also make sure that I could work closely with them every step of the way.

Source: Entertainment Trends (entertainmenttrends.net)

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