Daughter of one of 'greatest livestock showmen of all time' takes the reins at Wensleydale Show

Sarah said her abiding and amusing memory of attending her first show committee meeting some years ago was of seeing the reaction to her involvement.Sarah Liddle has carved out a reputation in the dairy world and still retains a small herd of show cows that saw her take Reserve All-Britain Senior Heifer with Salcrest Crusha Lausine for cumulative performance, but Sarah has also made her name during the past 14 years in the business of agricultural marketing and consultancy.

“I could see some of the ladies from other sections nudging each other and going ‘who’s she?’ or ‘where’s she come from?’ because they must have been out at work when I’d visited their farms. “Part of the problem for agricultural shows is that those in their 20s to 50s are pushing on and running farms at home, but largely without that extra pair of hands that used to be around and that allowed them the time to give to their local show. We do have wonderful people like local farmers David Ford, Kenton Foster, James Pratt and others all involved.

“We’ve changed our marketing of the show too, fully embracing social media and holding competitions for free tickets, but we are always conscious of the show itself and keeping it current to everyone.

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