But this wasn’t a hollow marketing exercise – nor was it a collection embedded in narrative intent. It was about proposing clothes that chime with people’s lives, looks that could be broken apart into exceptional pieces to be really worn, lived in.
Burberry originally dubbed itself an “outfitters” – and prided itself on being able to provided near enough everything and anything its customers may need, for every step of their life . It’s an ethos Lee mirrors – his form follows function. And there’s nothing more Burberry than that.
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