Daily Mail editor emeritus Peter Wright told the BBC's Today programme that the search engine's alleged actions were "anti-competitive".
He suggested that the Daily Mail's search visibility dropped after using online advertising techniques "which were allowing us to divert advertising traffic away from Google to other ad exchanges, which paid better prices - and this was their punishment".The Daily Mail's MailOnline site is one of the world's most-read websites. It has 75 million unique monthly visitors in the US alone, according to the lawsuit, which was filed in New York on Tuesday.
"More generally, we compete in a crowded and competitive ad tech space where publishers have and exercise multiple options. The Daily Mail itself authorises dozens of ad tech companies to sell and manage their ad space, including Amazon, Verizon and more. We will defend ourselves against these meritless claims."
Separately, Google is facing antitrust lawsuits brought by the US Justice Department and attorneys general in several states. The technology giant has denied abusing its market power and has previously said the ad technology market is competitive.
They're suing because their Piers Morgan articles don't get enough clicks. I mean it actually says that. lol
Shock horror DailyMailUK not showing up in search results. This is a good thing the less we see of the dailyFail dailyhate the better.
I can imagine Google standing up in court and answering the question 'why'? And them saying 'coz they're just 💩your honour'. Pan to the judge who is just nodding. Case closed.
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