Cult Swimwear Brand Ack Is Taking Over Instagram, One Disco Bikini At A Time

Dua Lipa and Rita Ora are fans, andhas invested heavily in the tie-dye sets from the Italian brand, citing the feminine-meets-sporty aesthetic that suits sun worshippers and active holiday makers alike. Even better: for isolating homebodies who can only dream of beaches, the ’90s triangle tops make for interesting ways to spice up lockdown leisurewear.

Larsson’s confidence is reflected in every comprehensive answer she bats back in response to questions around responsible business growth. In fact, it is evident in every strand of the brand’s DNA. “Ack is our honest take on what it means to be a woman today,” she explains. “We show real girls, who are confident to express themselves through their bodies. I think that makes our customers feel like they are a part of a community where different stories come together.

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