Every freelance creative or small studio or agency has surely had one of those nightmare clients. It might seem like a good gig initially, but then the tantrums begin, the aggressive calls and contradictory feedback, the changes to the brief, amendment of the deadline and attempts to row back on the budget. While running your own creative business can be liberating and rewarding, some clients really but a downer on it.
So are there any warning signs to look out for? Well, 41% of small business owners reported that “unreasonable demands” were the earliest sign that someone would turn out to be a bad client. Meanwhile, women were twice as likely as men to notice early on in the relationship that the worst clients were “skeptical of their abilities”. Women were also more likely to experience"mean behaviour" from a bad client.
Is there anything you can do if you realise too late? It turns out that walking away is actually a fairly common last resort. According to the survey, 35% of small business owners said they ended the relationship with their worst client"by firing their client". That said, more than a third reported that they're still working with the nightmare client.
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