Adverts for cosmetic procedures are now banned from targeting under-18s in the UK.
The new rules apply to all media and cover procedures that are designed to change a person's physical appearance - including breast augmentation or reduction,"tummy tucks", eyelid surgery, nose reshaping, and facelifts. ., aims to tackle body image issues in young people. "Children and young people's body image perceptions and their susceptibility to pressures to change their appearance, including considering cosmetic interventions as a potential means to address those concerns, are influenced by a number of social and cultural factors," CAP, which works closely with the advertising regulator, says.
These adverts will not be allowed to appear around television and radio programmes commissioned for, aimed at or likely to appeal to under-18s.
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