The media and entertainment firm said the shops would offer its pay TV, mobile and broadband products under one roof but also prove a"departure" from traditional stores.
Sky said they would place the customer experience at their heart, including interactive experiences, and be a new social hub for shoppers.In addition to its own advisers, the company said a tie-up with technology repair chain iSmash would offer professional repair and support services for smart devices.
An expansion to bricks and mortar stores is rare for the high street landscape as participants have been prioritising investment in online services for many years - a move exacerbated by more recent disruption to trading from coronavirus restrictions.
From a leaked government source of course
The arrogance.
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