"Inaccessible design is just bad design," one person said."Even on a big board, making a person get closer and try to read a small white text in bright areas is too much effort, most will ignore it right away," someone else argued, while others are of the opinion that it could be dangerous for drivers."This is terribly designed and even a novice designer should've made sure to not have that issue.
However, others disagree."I had a professor tell me 'It's not their job to read it, it's our job to make them want to'." one person wrote, while someone else suggested that the ad would be acceptable, at least in CMYK for its print uses. However, accessibility isn't people's only concern with the new Corona ads."Someone is totally going to graffiti something dirty on this," someone else said. Others criticised the poor English translation, presumably from Portuguese or Spanish . Others think the whole concept fails.
"Negative space images work when the negative space is associated with the brand. That is kinda why companies have distinctive shaped things, so you can associate a shape with the product. Even IF his hand looked like it was gripping a bottle , it could be any bottle.""It was this many minutes before I realized there was something written next to the sexy shirtless man," someone else wrote.
Corona isn't the only brand we've seen break the rules about putting the product at centre of an ad campaign. A recent series ofThank you for reading 5 articles this month* Join now for unlimited access
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