Coca-Cola’s Ronaldo fiasco highlights risk to brands in social media age

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Stars like the Portugal captain, with 550m followers, are beyond the control of sport sponsors

remove two Coca-Cola bottles from view at a press conference

 

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When will marketing idiots get the picture Product placement and scattering logos on everything is tacky and shows that a company is keen on investing in manipulation of consumers for profit rather than making their products better or paying their employees a living wage.

No one cares

The whole article is concerned with the loss of income & media image of products. At least Ronaldo & Pogba have shown their concern for the health of the youngsters that play sport rather than exploiting them & endangering their health. Ditto the journalist.

Coke’s share price had been declining since Jun 8th, this happened on Jun 15th, a day that saw the biggest fall in value since… Jun 11th

It’s not social media- it’s corporations who pay little tax sponsoring sports, who’s athletes are already sponsored by corporations who pay little tax...

That among other things make him G.O.A.T....... he's got nothing to lose by speaking his mind.

Boo hoo poor Coca Cola, a company that promotes a product that's linked to multiple chronic diseases. In 2020 they spent over $4B in marketing and made over $30B in profits. Yeah they took a hit but I think they'll be just fine.

If most athletes were able to be honest, they would act as Ronaldo has.

When Cristiano was poor 😂 CristianoRonaldo

It's called: I am not a leftist slut! Bravo, Ronaldo!

« Fiasco » 🙄

Will pogba and him pull out of playing in champions league as Cole and a lager firm sponsor that

Coke is a woke racist company and the people are over their 💩. Go woke go broke. Duck coke

a una michelada no le hubiera hecho el feo ebbingcasa

🙄😂😂😂😂

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Ronaldo snub wipes $4bn off Coca-Cola's market value📉 More than $4bn (£2.8bn) was wiped off the value of Coca-Cola after Cristiano Ronaldo appeared to snub the fizzy drink maker at a press conference earlier this week
Source: The Telegraph - 🏆 41. / 63 Read more »

Kane will NOT join Ronaldo and Locatelli in snubbing Coca-ColaThere have been calls for Kane to follow Ronaldo's lead but a move appears extremely unlikely given how he and England team-mate Marcus Rashford signed sponsorship deals with the soft-drink giants. what a load of trollop. We're supposed to believe these footballers telling us what should drink now? They'll be telling us to only drive a Porsche next..
Source: Daily Mail Online - 🏆 135. / 51 Read more »

Manuel Locatelli joins Cristiano Ronaldo in Coca-Cola bottle snub - but England are unlikely to follow🚫Manuel Locatelli has joined Cristiano Ronaldo in moving Coca-Cola bottles aside and proclaiming “Water” during a European Championship press conference
Source: The Telegraph - 🏆 41. / 63 Read more »

Please let Cristiano Ronaldo’s dismissal of Coca-Cola be the end of product placement | Rupert HawksleyIt was a great joy this week to witness the Portuguese footballer not so much endorse a product, as contribute to wiping $4bn off its market value
Source: The Independent - 🏆 80. / 59 Read more »

Ronaldo's Coca Cola snub sees company fall £2.4BILLION on stock marketThe soft drinks giant had, according to reports overnight, taken a £2.8billion hit to its share value during Wall Street trading on Monday and it was quickly pinned on Ronaldo. Aww shame Ronaldo won’t be able to support his Freee Gazzzza lol 😂 bdsfail He used to advertise Pepsi ... sup now. Maybe $Coca-Cola ditch his offer to advertise
Source: Daily Mail Online - 🏆 135. / 51 Read more »

Ronaldo’s Coca Cola commercial re-surfaces after he went viral for removing bottles at Euro 2020Cristiano Ronaldo is being called out for making a big show of rejecting Coca Cola at Euro 2020 - after footage resurfaced of him advertising the beverage. Then he was a soccer star. Now he is a soccer super star. people change during their life. Some become better like CR7 while some others are trying to judge them from media and social media. CocaColaCo sue Cristiano for double standard and being opportunistic 🔥
Source: The Independent - 🏆 80. / 59 Read more »