CMF by Nothing's spin-off cheap earbuds are everything Carl Pei said he wouldn’t do

's Community Update for the second quarter of 2023 , Pei asks,"You know how Nothing's vision is about making tech fun again?"

Well yes I do. I just I didn't think that by"fun", you meant cheaper earbuds. I'm not sure that knowing you can't afford the best a brand can offer – and perhaps that you should consider yourself lucky that its kind CEO is offering something lowlier – is fun. But that's not my main issue. about an intriguing and highly mysterious new Nothing outfit, which was about to launchbig in the world of earbuds.

What made it all so exciting? The tantalizing bits of information drip-fed on Nothing's website at the time. Through these nuggets of what I now have to conclude was just slick marketing, Nothing said its was"A journey towards nothing... Our mission is to remove barriers between people and technology to create a seamless digital future that looks, lives, and feels like nothing.

And there was more:"Everything that is Ear 1 is there with purpose. Everything you see and everything you don’t see. Even the name. Mirroring the product’s stripped-down aesthetic, the name Ear 1 echoes our raw ambition – to let things be what they are." Yet now here we are in August 2023, with two Android phones, three sets of earbuds (one in a novel stick-like case that was

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