‘Cloud Skin’ is Spring's dreamiest new beauty trend

One look at Instagram and it's clear clouds are having a moment—both in fashion and in beauty—since the dreamy vibes feel like an escape we desperately need right now. Glossier, as it usually does, paved the way with its cult favorite Cloud Paint Blush. Cool-girl hair brand R+Co just released a collection of products called On a Cloud, while Euphoria makeup artist Donni Davy paired up with Face Lace to create cloud eye-makeup stickers.

Airy, cloud-inspired textures and iconography are popping up across a range of other skin-care and makeup products too—evenSheena Yaitanes, CEO of Kosas, says this trend toward dreamy escapism is what inspired the brand's new Cloud Set Powder, which is quickly becoming a must-have for both fans of soft-filtered skin and those of us who are suckers for cute marketing.

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