News last week that Woody Allen’s latest, the Amazon-disowned A Rainy Day in New York, was the world’s number one film at the box office spread fast, mainly because of its inherent absurdity. Allen, a figure associated more with critical acclaim than commercial success, is currently outgrossing Pixar’s Onward with a film that might never see a US release, a bizarro turn of events that felt indicative of what’s become a very surreal year in film.
Source: Entertainment Trends (entertainmenttrends.net)
We want more international & arthouse films, not more shithouse films!
The House on the End of the Street cost 6.9 million to make and made 44 million. Does that constitute a flop? It might a poor dull thriller, but it did not flop.
Précis: if you give millions of people (effectively) free access to some heavily promoted crap films, some of them will get watched. Exactly the same principle applies to all consumer goods; lower the price point to a place where people perceive value.
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