Chloé Launches “Instant Resale” To Help You Sell Your Old Clothes

Digital identification has been gaining traction as a tool to promote sustainability in fashion, with brands such as Levi’s, Mulberry, Ralph Lauren and Another Tomorrow, as well as’s eponymous label, using the technology to enable supply chain traceability, for example, and educate consumers about sustainable product care.

By scanning the unique digital ID embedded into each product , customers are directed to a site that has details on the manufacturing process as well as instructions for product care and repair. The site also contains a product certificate of authenticity, which comes with a unique ownership number – and a link to facilitate the resale of the product directly through Vestiaire Collective.

Traceability of key raw materials, the other key objective for the project, is established in the Chloé Vertical collection for linen, silk, wool and leather, according to the brand. The effort is expected to grow from here, as Chloé has committed to rolling out a digital ID on all products by 2025. Its partnership with Eon, which powers the digital ID technology, grew out of their mutual participation in the Sustainable Markets Initiative’s fashion taskforce, founded in 2020 by His Majesty King Charles III.

“The Digital Passport’s ultimate objective is to empower customers to make informed sustainable purchase choices as they increasingly demand disclosure, transparency and traceability,” Federico Marchetti, chairman of The Sustainable Markets Initiative’s Fashion Task Force, said in a statement. “Chloé is taking another huge step forward with its implementation.

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Woman Attempted to Kill Look-Alike With Laced Cheesecake Before Stealing Her IDs, Prosecutors SayViktoria Nasyrova, 47, was convicted of attempted murder and other charges for poisoning another woman who looked like her with a sedative-laced cheesecake before stealing from her in a bizarre case that took place in 2016, prosecutors said.
Source: NECN - 🏆 20. / 71 Read more »

Emmerdale's Mack star says Chloe baby bombshell will 'explode' for CharityEmmerdale's Mackenzie 'Mack' Boyd star Lawrence Robb has discussed his character's storyline teasing that Chloe Harris' baby secret will 'explode', which will crush Charity Dingle
Source: OK_Magazine - 🏆 12. / 84 Read more »

Chloe Sims' new LA life from glam transformation to California homeOne month on since making the big move to the United States, we take a closer look at former TOWIE star Chloe Sims' brand new glamorous life in sun soaked Los Angeles
Source: OK_Magazine - 🏆 12. / 84 Read more »

Darkest Dungeon 2 leaves early access and launches on Steam in MayDarkest Dungeon 2 - developer Red Hook Studios' deliciously bleak rogue-like RPG sequel - leaves early access on 8th Ma…
Source: eurogamer - 🏆 68. / 61 Read more »

Speedy Hire launches probe into £20mn of missing equipment\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
Source: FT - 🏆 113. / 51 Read more »

Aldi launches £6 dupe of a £54 Estee Lauder serumAnother exciting Aldi dupe! 😍 aff
Source: EchoWhatsOn - 🏆 74. / 59 Read more »