From reviving an endangered Provençal ecosystem to revisiting wine packaging, Château Galoupet aims to transform winemaking from terroir to bottle
The story of Château Galoupet has all the ingredients of a fairytale: a picturesque Provençal setting, near Hyères on the French Riviera; a vast vineyard abutted by 77 hectares of woodland brimming with flora and fauna; and a fairy godmother in the form of LVMH, which purchased the Galoupet brand in 2019 and plans to make it its next big rosé success.
Wild flowers are essential to the regeneration scheme, which aims to ‘build a palace for the bees’ and thus ensure a thriving ecosystem. At the heart of this regeneration is a collaboration with the Observatoire Français d’Apidologie, which has installed 200 beehives on the estate and is just one of the 12 queen bee fertilisation centres in the world. The queens will give birth to bees that will offer an invaluable contribution to the Château’s ecosystem.
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