Celebrating 50 years: How Linda Farrow X Smart Works is much more than a capsule collection | LOVE

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Women power 💪

it's even more than that. The company's 50th anniversary proudly marks five decades as the world's first ever high-fashion eyewear brand.Smart Works

on a capsule collection of 30 classic Linda Farrow styles. Staying true to the company's mantra of 'women inspiring women', the renowned brand has shone a spotlight on the Londoners that motivate them, from women in business to fashion, film, music and arts. A sentiment showcased in the brand's campaign imagery: 50 portraits of inspirational women, shot by photographer Lily Bertrand Webb, that share the passion and energy that oozes from the brand's very foundations.

It's often said that women must stick together, and Linda Farrow's contribution to a charity that distils this very notion harks back to the very beliefs on which the company was built back in the glorious '70s.

 

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