It said the move will result in the ‘cessation of the retail store network’. However, the company confirmed that only 32 of its 940 staff will see their jobs secured as part of the deal.Chief executive officer of Cath Kidston, Melinda Paraie, said: ‘While we are pleased that the future of Cath Kidston has been secured, this is obviously an extremely difficult day as we say goodbye to many colleagues.
‘I would like to thank all our employees for their hard work, loyalty and patience over the last few weeks as we worked through this process.’A spokesman for BPEA said: ‘While we are disappointed that the Covid-19 crisis has resulted in the cessation of the retail store network and impacted many employees, we are pleased to have secured a future for a number of Cath Kidston staff and the Cath Kidston brand in the form of a viable digital business.
‘We would like to thank Melinda and the company’s management team for their hard work in managing through this difficult economic crisis and establishing a viable future for the business in the UK.’
Last present I had was bag from there. So sad for employees
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