But today they launched their campaign by promising honesty from now on and said that by acknowledging the ‘truth’ about the quality of the beer, they want people to reappraise the beer.‘Once true, but today? Probably not.‘We became one of the cheapest, not the best.‘We had to create a better beer. A new Carlsberg, that’s been completely rebrewed from head to hop.
Initial research indicates that 59% of UK lager drinkers prefer the taste of the new crisper, Carlsberg Danish Pilsner over the current UK No.1 mainstream lager.
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