'Car design used to be very shocking': How Lexus's 'human-centric' design has transformed

Lexus has exhibited at Milan Design Week for almost 20 years, using the festival as a springboard to showcase various aspects of its design activities, from theto brand new vehicle concepts. This month, the company presented 'Time', an immersive art experience inspired by Lexus’s LF-ZC next generation battery electric vehicle concept.

Featuring a light installation by Hideki Yoshimoto with the LF-ZC at its centre, the exhibition is designed to capture Lexus's"firmly human-centred philosophy," with a particular focus on the application of software and energy innovations to help"luxury to co-exist with carbon neutrality." . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.

Source: Entertainment Trends (entertainmenttrends.net)

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