chief executive Nicolas de Ros Wallace has marked eight months with the bike brand by outlining his plan to make growth in the urban cycling market a"key priority" and to more than double sales of urban bikes by 2025., de Ros Wallace — who was Nike's vice president and general manager prior to switching to the German bicycle manufacturer in March — said he aims to convert motorists with cargo bikes and Canyon's"SUV" for people"who love cycling".
The interview with de Ros Wallace suggests Canyon sees sales growth of versatile, practical models better suited to urban cycling as a"key priority" over sportier models we are more familiar with. Launched in April the 29kg Pathlite is designed to be functional, require minimal maintenance and be the"perfect do-it-all e-touring bike" with crossover for urban riding, with wide tyres, a long-lasting powerful motor and mounts for carrying luggage.
"We are having weekly conversations with [key suppliers] and it's getting better, but not at the speed that we would love to [see]," he admitted.
You don’t need a car and you don’t need a ebike. just bike it’s ok.
happy_roman GOOD.
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