Heritage Minister Pablo Rodriguez said his government will pull the equivalent of C$10m worth of advertising from Meta.Canada's federal government has said it will pull all its advertising from Facebook and Instagram.
But Canadian officials said they are hopeful they can successfully negotiate a deal with Google's parent company Alphabet that will prevent the block from going ahead."Google's concerns can be met by what we plan to do in the regulations," said Minister of Heritage Pablo Rodriguez at a news conference on Wednesday.
Mr Rodriguez estimates that Canada's decision to pull all advertising on Meta's platform will cost the tech giant C$10m in business. He added he hopes it will inspire others, including Canadian companies, to do the same. Media firms Quebecor and Cogeco, both based in the province of Quebec, said they will also be pulling advertisements from Meta.
The federal government says the bill is necessary to allow struggling news organisations to "secure fair compensation" for news and links shared on the tech platforms. On Wednesday, Prime Minister Justin Trudeau said he believes Canada has become a global test case for laws like Bill C-18."Facebook decided that Canada is a small enough country that they could reject our asks," he said. "They made the wrong choice by deciding to attack Canada."
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