Can Saman Amel Give Savile Row a Run for Its Money?

Behind a glossy black door on Albemarle Street, in London's Mayfair, an unassuming office block stairwell transports visitors back to the Swedish Grace era. Here, custom furniture and fittings made in the style of the interwar design movement sit alongside decorative objects and light fixtures shipped straight from the period.

Custom tailoring is really the bread and butter, and a dedicated showroom is what the pair felt the clothes – and the clients – ultimately deserved. And though New York is technically their biggest market, London seemed like the right place to lay down roots first. “It feels like a second home, and our customer base here is very loyal.”The Albemarle Street location marks the duo’s second bricks-and-mortar opening after its first space in Stockholm.

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