Can Adidas deal help Newcastle United break into game's elite?

BBC News, North East and CumbriaJoelinton and Bruno Guimaraes were among the players to model the team's new home strip

Almost 30 years on, that season's home and away strips with their grandad collars and Newcastle Brown Ale sponsorship are as fondly remembered by fans as the marauders who wore them. After Puma and Castore tie-ups from 2010 onwards, the club confirmed a new Adidas kit deal last September with the announcement referencing the era when David Ginola, Les Ferdinand and later Alan Shearer had the St James' Park faithful dreaming of trophies.

"As soon as the buyout of the club happened in 2021, I knew immediately Castore wouldn't last much longer. "In my opinion, it's the perfect marriage for Newcastle because the fans love to wear the team colours and gear in general." In Premier League terms, that means Manchester United will be Adidas's "flagship brand" with an "impact upon the total amount of money it is willing to pay to Newcastle as a guaranteed sum".

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