Amid rising butter prices and aShrinkflation is a term that describes the trend of product packaging getting smaller but prices staying the same or increasing.
A new addition to the shrinkflation ranks are the 500g packs across three brands of Upfield buttery spread brands, which have shrunk by 10%., Flora, Bertolli and I Can’t Believe It’s Not Butter have replaced the 500g incarnations with 450g, and kilogram tubs of I Can’t Believe It’s Not Butter have also shrunk gone down to 900g.
In ASDA, Before the change was made, the numbers show that the price of a 500g pack of Bertolli Original increased by 85p to £2.85 on June 29, but, as of July 13, the new 450g packs were still being sold at that newer price. While in Tesco, the price of Bertolli Original 450g went from £2.45 to £2.85 after the change was made, which is an increase of 16%. Packs of Bertolli Light maintained their pre-change price of £2.45, while the smaller new packs of Flora Buttery Spread have maintained a price of £2.25 in the supermarket.All told, 11 of these new 450g packs have been introduced in big four supermarkets Tesco, Asda, Sainsbury’s and Morrisons.
Less For More...
This stuff is no good anyway. Seed oils are death.
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