This makes me sound ancient but whoDude Perfect started in 2009 when five room-mates at Texas A&M University uploaded a video of themselves performing basketball trick shots.
Their videos have been viewed 16billion times — roughly twice for every person on Earth — and they have partnered with dozens of big global brands. You might not have heard of them, but a lot of people in the world have and it’s the exact demographic – young, global, predominantly male – who might be looking for an English football team to support as the Premier League booms in popularity.Burnley are a club with a proud history, but there is no hiding from the fact they are a small team from a small town in the north-west of England, with a ground, Turf Moor, that holds just over 20,000 people.
It also offers them the opportunity to increase their brand in a manner that is mutually beneficial. Content creation is a huge part of the future and having five men who excel at it using their brand to promote Burnley is only going to improve exposure in an engaging way.
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