“We made a mistake,” Bumble said in a statement shared on its Instagram account. “Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite.”The statement continued, saying that the ad might have offended people who are celibate because reproductive rights are diminishing across the nation, people who are celibate by choice and people who are asexual.
Bumble said it is removing the ads and making a donation to the National Domestic Violence Hotline, as well as other organisations. It is also offering billboard space for those organisations to run their own ads.One person who said that they were a copywriter argued that Bumble’s messaging insults people — particularly women — who use the app.. “And they’re not just saying you suck, they’re saying what you’ve chosen to do with your body is stupid.
Bumble, which launched in 2014, billed itself as the dating app where “women always make the first move,” a nod to the app’s distinct approach to letting women message male matches first. HuffPost UK Life Newsletter Sign up and we'll email you a daily dose of lifestyle stories, covering sex, relationships, health, wellness, money, and green living.By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our
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