Bumble Apologises For Billboard Ad Saying 'A Vow Of Celibacy Is Not The Answer'

  • 📰 HuffPostUK
  • ⏱ Reading Time:
  • 51 sec. here
  • 4 min. at publisher
  • 📊 Quality Score:
  • News: 31%
  • Publisher: 51%

Sex And Relationships News

Bumble,Celibacy

Critics of the ad said celibacy is a legitimate choice.

“We made a mistake,” Bumble said in a statement shared on its Instagram account. “Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite.”The statement continued, saying that the ad might have offended people who are celibate because reproductive rights are diminishing across the nation, people who are celibate by choice and people who are asexual.

Bumble said it is removing the ads and making a donation to the National Domestic Violence Hotline, as well as other organisations. It is also offering billboard space for those organisations to run their own ads.One person who said that they were a copywriter argued that Bumble’s messaging insults people — particularly women — who use the app.. “And they’re not just saying you suck, they’re saying what you’ve chosen to do with your body is stupid.

Bumble, which launched in 2014, billed itself as the dating app where “women always make the first move,” a nod to the app’s distinct approach to letting women message male matches first. HuffPost UK Life Newsletter Sign up and we'll email you a daily dose of lifestyle stories, covering sex, relationships, health, wellness, money, and green living.By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our

Bumble Celibacy

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 108. in UK

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Bumble admits it 'made a mistake' with controversial billboard adsNatalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
Source: CreativeBloq - 🏆 40. / 65 Read more »

Bumble apologises for adverts appearing to mock celibacyCritics call the dating app's billboard campaign 'unbelievably insulting' and 'tone-deaf' and say it shows a misunderstanding of why women choose celibacy.
Source: SkyNews - 🏆 35. / 67 Read more »

Dating app Bumble unveils new features to boost women’s safetyThe app has undergone a major redesign and update.
Source: Glasgow_Times - 🏆 76. / 59 Read more »

Dating app Bumble unveils new features to boost women’s safetyThe app has undergone a major redesign and update.
Source: Observer_Owl - 🏆 18. / 72 Read more »

Actor-turned-detective, 37, avoids jail for stalking a woman he met on BumbleThomas Hartill, 37, who appeared in off West End productions Jekyll and Hyde, began dating a teacher he met on Bumble in February 2023 before she ended the relationship a few months later in July.
Source: DailyMailUK - 🏆 7. / 90 Read more »

Actor-turned-detective, 37, avoids jail for stalking a woman he met on BumbleThomas Hartill, 37, who appeared in off West End productions Jekyll and Hyde, began dating a teacher he met on Bumble in February 2023 before she ended the relationship a few months later in July.
Source: DailyMailUK - 🏆 7. / 90 Read more »