its eighth world record. The watch comes complete with a QR code engraved on the barrel of each of the ten limited editions, and also gives the owner access to a unique NFT art piece.Watch Division product creation executive director Fabrizio Buonamassa Stigliani. ‘We have to imagine something different.’
The QR code engraved on the barrel offers a new direction for contemporary watchmaking, inviting wearers into a digital new world where there is an ever-evolving selection of experiences on offer. Design-wise, it was a natural fit. ‘If you look at the design of the Octo, it’s a 45-degree angle,’ Stigliani points out. ‘All the elements come from a square portion of a square. So in terms of design, it makes sense, because it’s the same pattern.
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