Bulgari marks new Rome hotel opening with historically rich necklace

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Bulgari has created a one-of-a-kind necklace to celebrate the 2022 opening of the hotel, set to be located in Rome’s Piazza Augusto Imperatore

For brand president and CEO Jean-Christophe Babin, the gems on this one-of-a-kind piece are weighted in significance. ‘We chose an extraordinary purple diamond for Rome, a nod to the signature colour of the Roman Empire,’ he says. Other stones, too, are rich in historicity: ‘There is a yellow diamond for Milan, to celebrate the main tone of the Sforza coat of arms and a white diamond for Moscow, honouring the preferred gem of Russian imperial families.

The design and the boldness of theIt is a bold tribute to the symbolism inherent in the Roman hotel opening, which, once again, has Italian architectural firmPatricia Vie at the helm. The building, located in the central Piazza Augusto Imperatore, is steeped in heritage. Originally completed in 1938 and designed by architect Vittorio Ballio Morpurgo, it takes its cues from the necklace by interweaving historical threads throughout its design.

 

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