Braun and Virgil Abloh join forces on a new alarm clock design

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Braun and Virgil Abloh\u2019s Off-White\u00a0renew their partnership to launch a collaboration based on the German brand\u2019s classic BC02 alarm clock.\nA modernist design derived from the AB1, the iconically simple alarm clock designed by Dieter Rams and Dietrich Lubs in the late 1980\u2019s, the new design was updated by Braun...

Abloh has always been transparent about his admiration for Braun’s iconic, modernist household objects and with this collaboration he can now leave his distinctive mark on this relevant piece of design history. ‘I have always had an appreciation for Braun – iconic design that’s built to last,’ he said.

Available in two limited edition colorways, the BC02 battery-operated alarm clock by Off-White combines Braun’s design integrity with Abloh’s visionary approach to domestic objects. Merging minimal industrial design and functionality with a new artistic vision, the collaboration instils a novel contemporary aesthetic into a design classic.

Available in white, black, red and blue in its original version, the new Off-White c/o Braun BC02 alarm clock comes in bright orange and powder blue, and is finished with Off-White’s distinctive branding placed alongside with Braun’s own visual identity on both the clock’s face and its back as well as the packaging.

 

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