Bottega VenetaBy any yardstick, brand visibility is the touchstone of every sensible marketing strategy – even more so during these virus-laced days which have resulted in plunging global retail revenues., however, has long taken a contrarian approach, eschewing both flash and even a quotidian logo in favour of an understated almost opaque mood.
Located in the atrium floor of the behemoth Plaza 66 mall, The Invisible Store is a mesmerising conceit that feels like its one-part Doug Aitken’s ‘Mirage’ installations, and two-parts
Source: Entertainment Trends (entertainmenttrends.net)
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