Boris Johnson to unveil £10m ad campaign to cut obesity in England

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Public to be urged to slim down before a potential coronavirus second wave in the autumn

The government is set to unveil a £10m campaign to tackle the obesity crisis as experts warn that it is “the single most important modifiable risk factor” in fighting Covid-19.

 

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I think people should show by example and we do not need this crank to tell us when he could of stop COVID GETTING HERE AND LOSING OVER 43,000 people so no THANKS BORIS SPEND 10MILLION ON N.H S.

With the ever growing queue for food banks & signing on I think this campaign is pointless. A shitload of people are going to be eating less.

I agree Boris is overweight and needs to shed a few pounds, perhaps he shouldn’t have put off licences on the essential shops list during lockdown?

MalcolmClark77

👏👏👏

Sadly he has a knack for spending money and not getting results - mainly because he gives it to mates/supporters rather than people who have a grip

Better wages for the public better food options, better education in schools better health, better funded nhs better heath surely?

He misses the point it’s not too much food it’s not enough food (too much crap processed gunk) and sedentary lifestyles

more headline grabbing open-ended BorisJohnson distraction politics

How do you stop a compulsive eater? What would you spend the £10 million on. Don’t you think it’s pointless giving that money to companies that pay staff to advise compulsive eaters. Doesn’t work. Time to think outside the box

Imagine if food cost 1p per calorie. Healthy food would be really cheap and high calorie food would be too expensive to overindulge.

Maybe he should concentrate on trying to cut down the virus for the time being?

So... “no food in my hand + my mouth covered = cure for obesity” ?

Superficial twattery. Education at school is where it starts. Impose a tax on takeaways and provide free cookery classes so that people can see how easy it is to cook healthy food on a budget.

This is excellent. Needs to lead by example too though. Great work

Junk food is too cheap in Englad. Raise the price of junk food and lower the price of fresh food. Oh and make England a safe place , where children can play outdoors, clean the parks, put more police with guns on the streets. If pplstay outdoirs more ....

More money wasted on bullshit. If you paid people a decent wage they'd eat better. Tories trying to have their cake again. And Boris has had a lot of cake. Fat fuck.

How about spending that 10 million on something worthwhile like food education, support for people to lose weight, nutritional planning/advice. What the fuck is an ad campaign gonna achieve. Fuck all. Just like all our pathetic PMs responses to Covid.

An overweight buffoon is going to lecture the nation on obesity? It's exactly the same as him telling us how bad those nasty Russians are whilst taking barrel-loads of Roubles from them.

Perfect. Finally we will get cantines in workplaces with proper lunches, instead of junk crisps and sandwich with soda!

If 🤡 has taken a close personal interest after spending time in intensive care perhaps he could give health and care workers a pay rise.

All the adverts in the world won’t change habits , it’s education from an early age that needed!!

How about using that 10 million to give free school meals to undernourished kids or feed the homeless! Don’t waste the money! Think about it!

Maybe put the money into the community that suport children’s activities instead especially where there is disadvantaged children

Prosperity has become a state of mind

Just £10m....is the printer jammed or something.

Johnson's MO, splash the cash amongst mates to put on a big ad campaign, then turn around & say 'I told you so'.

Ironic

They are taking away kids break time fruit to pay for the NHS apparently. I'm sure 10mil would cover it.

we have many overweight English people coming to Algarve many of the women this is not so good

With all the problems he’s got going on, the ones that are his responsibility and/or fault, why is he suddenly focusing on something that’s the public’s responsibility? Is it his total lack of responsibility?

It was the Tories who ended the routine use of gastric band surgery to prevents morbidly obese people overeating so they can lose weight.

Mr Johnson running with hare and hounds as ever. Populist hypocrite.

This should be matched with funding for mental health services.

Perhaps they shouldn’t have sold off all the parks and playing fields, sold off council owned leisure centres and swimming pools. Just a thought. 😀

Encourage more dog ownership boosts mental health and exercise all in one.

Which friend of his is getting the contract this time?

I can think of several stone of ugly fat we should get rid of

Yeah, an ad campaign, that's just what's needed.

Soo short sighted..... Education education education...... Get domestic science back on the curriculum.... so important... it’s a baseline.... not just for coronavirus.... long term health implications...diabetes , heart disease etc etc.. the messages need to be clear.

The real pandemic in this country....we need more than money, we need a change in the way we see food fastfood eatwhilewalking crisps sugar cakes cutobesity

One of the things he’s learned about covid but 10 mill advertising campaign seems more jobs for Tory friends.

So Fat Saville wants us all to cut down does he? After December 31st its almost nailed on. WAFC

People who eat pasta and pizza tend to get fat. You should sell a lot of cut vegetables in a bag.

Starting with himself

Oh the irony.. I suppose the useless FAT OAF will ditch his plans to import chlorinated chicken & hormone fed beef for the peasants now? Post Brexit will be more FARM FOODS than FARM SHOPS for most despite his £10m advert

He could start by setting an example!!

Spend it on council exercise equipment free for public to use instead.

Well, what a role model!

Wants to start with himself.

Maybe he should start a campaign for monetary obesity. He could start by not giving contracts to his mates.

Its probably best people don’t take health advice from the man who reopened McDonalds as a matter of priority.

Does reducing advertising really make a difference. Most cases it health and financial that decides people health choices and perhaps a better work life balance which seems unlikely considering the only companies hiring are delivery companies

Fat chance.

Recent out takes of Donald Trump shows that he is experimenting with the hereditary seal The hereditary seal is as simple as a bleed with a sewing needle over the finger tips above the finger nail It's highly recommended to study the colour of the blood for health and wellness

Meanwhile you can get a cheeseburger for 0.99p but a punnet of strawberries costs £2.

Give incentives to stop junk and the plastic it’s wrapped in? Time to get the next generation used to real food 🥴

Waste of money - better to spend it on free chips for the Europe's number 1 lazy junk food addicts!!! obesity

He should save our cash, The Brexit Diet will be coming this way soon 😏

People really are infants First we had the all providing father, God who protected his flock Now God is dead, we turn the Government into our parent. Infantilising and providing for those that make no effort to self-improve, is not help. It perpetustes the problem selfhelp

Does he want us to be like good Russians?

An ad is completely useless. Need to get to the real cause of the issue - the food industry and highly processed foods, industrial farming, poor animal feed quality and the huge risk of US food standards and US food imports. Back to basics.

Fat people already have the solution - eat less and exercise more. Those suffering from the after effects of covid19 have no solution. £10m should be better spent borisjohnson longcovid postcovid

He needs to lose about 4 stone so howabout a reality tv show on how he sheds the pounds !

An obese man unveiling an anti-obesity ad campaign.Irony isn't dead yet.

He should start with himself. Obesity

I fully support the PM's initiative to encourage Brits to engage in a sport or activity that keeps them full of get-up-and-go, and above all eat healthy so that we can strengthen our resistance to winter colds and viruses!

We're going bust. These ain't Conservative at all.

Where is the major mask campaign. I am cynical about this. It is a trial of causing division. With brexit still in crisis and moving towards food disaster, you have to wonder.

Fat chance! 😜

Bodybag Boris needn't worry about obesity. Come January 1st there will be food shortages and most people won't be able to afford the crumbs that are left.

Which particular dead cat is this intended to distract our attention from?

Like the pot calling the kettle black

What is his BMI?

Alas, it would have only cost 2 million post Brexit.

I want to lose weight. How do I get these ads?

Yes, only because that caused many Covid deaths

The English breakfasts, fish 'n' chips, roast beef and Yorkshire puddings, strawberries and cream, deep-fried Mars bars, shepherd's pies, rice puddings, rhubarb crumbles, strawberry trifles, Twirls, Viennese whirls, walnut whips and Bramley apple turnovers will have to go :(

The best way to fight obesity would be to cut welfare benefits. The so called poor are all enormous.

Exercise doesn’t need to be an expensive hobby; go out for a walk/jog for a start, no need for expensive fancy gym memberships where half the people just stare at themselves in the mirror anyway.

lol imagine slapping £10m advertising bandaid on the systemic and class issues which cause health disparities and obesity and calling it a day. sickkkkk

🎶Let's start at the very beginning - a very good place to start🎶

Thought that was more of an ‘American’ issue. Trumps English brother really has his priorities out of wack. No wonder why Harry and Megan broke free. 🙄

Boris Johnson has a plan to give 10mil to his friends in advertising in order to accomplish literally nothing

This is an interesting idea: lose weight not just for your overall health, but also to decrease your risk of dying *this year* from COVID, and to ease pressure on NHS. Make it less appealing to buy junk food, throw some celebrities in, and you might really have something here.

There was an interview with some official lecturing the benefits of weight loss etc on the news. He was as big as a house

'Tighten up your belts, proles. No Deal is coming!'

He should start with a gym membership for him self first.

Why not just make obesity illegal? Like drink driving or murder

Here's one for nothing (although feel free to pay me a fee if you insist. Go on, please insist!) It is - stop eating cake and burgers and get out and walk you fat bas****. There - that will be £100,000 please and dont worry about thanking me

Its totally a bias on bodyshape.

He’s reminders me Bogus

Starvation diet Somalia style.

set example first

Buffoon

start in the schools with healthy meals? UK is Europes most obese nation. So many people just eat fast food-horrible food there. Add campaign is wasted..Needs new food culture..

Agreee He's a little chunky too - this will be interesting

What kind of Russian is he?

Yeah, that'll work.

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