Body-positive influencer launches legal action against Boohoo

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Mik Zazon was ‘heartbroken’ to see her trademarked slogan being ‘appropriated for profit’

Mik Zazon, a health andcoach and body-positive influencer, posted two photographs on her Instagram account showing a photo of her body with the slogan “Normalise Normal Bodies” and another screenshot of a post by Boohoo showing a billboard with the same slogan.

 

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