Yorkshire cities and their amenities were often only "a bus ride away" from countryside, said Mr ArnoldOriginally split into three ridings, the county now has East, North, South and West Yorkshire
Stewart Arnold, from the University of Hull, said: "We want to try and understand the Yorkshire brand, it is quite powerful and people put positive cues on Yorkshire products.Mr Arnold, a lecturer at the university's Business School, said for him there were three particularly important elements, landscape, diversity of locations and the county's people.
The accessibility of Yorkshire's countryside from the area's big towns and cities also played a part in its appeal "you get the best of both worlds," he said.
A made up word?
Egotism
It’s about meeting someone for the first time and being able to get “I’m from Yorkshire” into the conversation within 5 mins. Double points if you’re vegan and can get that in too.
Small dogginess,dirty Leeds United and being similar to Lancashire.
Something like
You can tell a Yorkshireman, but you can’t tell him much.
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