Britain's Got Talent judge Alesha Dixon's wellness venture has hit a snag. Her vitamin brand, NobleBlu, which she launched in 2020, has folded due to poor sales.
Despite not being one of the official directors, Alesha was heavily invested in the project and had high hopes for it. "Alesha was really passionate about NobleBlu and put a lot of work into it, although she wasn't one of the firm's official directors," an insider revealed. "As a young girl, I loved sports and wanted to be a PE teacher. Now I'm able to live that dream, in a sense, through my brand NobleBlu.
Alesha isn't the first celeb to venture into the wellness industry. Gwyneth Paltrow's Goop brand is reportedly valued at a whopping £200million. Other stars like model Kate Moss, Olympic champ Jessica Ennis-Hill and telly favourite Holly Willoughby have also introduced their own beauty ranges.
Source: News Formal (newsformal.com)
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