Beyond Meat boss backs tax on meat consumption

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Ethan Brown tells the BBC his firm wants to bring down the price of plant-based meat.

"If you look at shopper data that we have, 93% of the people that are putting the Beyond burger in their cart are also putting animal protein in," he said.

Cost, as well as taste and texture are, according to Mr Brown, the three elements his company has to get right, as plant-based meat can be much more expensive than animal meat. But he thinks that over time prices will come down.

"As we scale, we'll begin to be able to underprice animal protein - if you look at our facilities, and you look at the facilities of say, some of our plant or animal-based competitors, right, we're still a very small company [but] that's going to change. Ms Scheuneman points out the price gap is already closing from both directions: "Meat prices now have spiked up in the last couple of years [as] disruption from the pandemic caused a lot of disruption and meat production which caused higher prices.

 

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We are born meat eaters not plant eaters! What impact on health will this so called plant evolution have on coming generations? Health and welfare must be scrutinised. healthylifestyle meatmarket veganfood wellness

Thank you for your support and your help and advice and your information and appreciate everything

I’d like to stop the murder of animals but I don’t want to become a soy boy vegan… what should I do?

atletienglish I thought it was Oblak for a second, he shares a strong resemblance with him.

This and the pandemic is preparing use for soylent green. Look at the poster… they predicted 2022!!!!

What an irritating man. He should pay for the free publicity he gained for this tactic

It has begun just like the climate change battle. All about greed.

Please contribute to our campaign and get your perks. Thank you

Well no shit?

Well no bias there …..

Is this really news. I would have be more shocked if he wasn’t backing a tax on his competition. Next up NPR: “Ranchers backing increased tax on soybean and other meat substitutes” you know for balanced reporting.

He has nothing to gain from such an action does he

Predictable. Bet he's a vegan..

I am never going to eat a Beetroot burger, that's like me becoming an Everton Fan

It’s always good to hear someone with a massive vested interest.

I tried some vegan sausages and 🤮🤢

And in other news, Turkeys decide not to vote for Christmas 🤣

Hey Mr beyondmeat how about using the competitive advantage you get from taxing meat producers to lower your prices to something below £8 for two burgers, thereby making your food accessible to lower income families? tax BeyondMeat

Wow. And they class this as news. Ffs

Of course he would ffs

No sh** Sherlock!

Not meat is it.

We have never found a cave painting of a veggie burger! 😎

Also his product tastes like ass.

Shock news! Owner of a meat free company wants a tax on meat

Of course he does since Beyond Meat boss is biased. How about more taxes on not meat products?

What about the impact on society alcohol has? You can still get 3 liter bottles of cider for a few quid so let's take meat consumption.

Only at the woke BBC

Directly effects poorer families, great work! Another dictation of choice . Making something else unaffordable for the masses,

Is that really a story? Seems like a statement of the exceedingly obvious. Standards for what constitutes news must have really reached the floor!

Why make products look like meat then

Eat your pets if you want to save the environment but leave my food alone.

I .AM. SHOCKED

I’ll stop eating meat when other people stop having children. Until then fuck off

Beyond meat who are owned by vanguard and Blackrock!? The same people that own macdonalds? That beyond meat!?

Well no shit he does. “Anti red shoes leader backs tax on red shoes”

As a vegetarian of 30+ years these people have their own agenda . I find their mightier than though attitude nauseating.

I'll start raising my own livestock just to spite you all.

I wonder why he would want that?

ACCEPT HORSE MEAT WHICH WE ARE COVERING UP BEING IN OUR FOOD AGAIN, LET'S FACE IT WHAT IS A ODD DISEASED HORSE, MIXED IN WITH OUR HIGHLY PRIZED PEDIGREE HEALTHY CATTLE, WHAT YOU DON'T KNOW WILL PROBABLY KILL YOU, THE GOVERNMENT DON'T CARE!!

So what? He is not a policymaker and no one has heard of him, this is not news.

Ford calls for higher taxes on all makes of car that are not Ford...seriously, thus us news?

People with gaping mouths asking why the BBC is giving this 'meat' fraud a platform? The same promotion is done for Oatly 'milk' DefundTheBBC

I’m sure this has nothing to do with their earnings being due this week 😂

Of course he does, he has financial gains to be made from this

Or put a tax on plane journeys. But then that only benefits those that can't afford to fly often to begin with.

Funny that!

Yawn.

well he would, its to his financial advantage.

‘Turkeys back cancellation of Christmas for the next 1000 years.’

Mangager backs tax on rival products. There you go bbc. Corrected the headline for you 🤷

Of course he fucking does. Man stands to make money from said decision. Has he donated tons of cash to the Tory Party yet to make it happen?

People can’t afford to eat, if we tax meat and cheapen plant based I’m all for it. But there’s a cost issue that this would ignore.

FTFY - “Man who would benefit by his competition being taxed, supports meat tax”

Producer of alt product backs taxing original product... Shocker

Where's the real news? Oh that's right you don't do that anymore

And 'this' is reporting? Of course he backs a tax on his competitors, since when it that news worthy?

Well duh. If it gives you the advantage in the market who wouldn’t?

Of course he does.

Like asking a barber if you need a trim.

Of course he would

Of course he would

But of course he would.

Anyone who has a brain and eyes to read beyond meat's ingredient list would never go anywhere near it! Meat is the most nutritious food we have although we may have to look into more organic farming techniques

BarryJWoods How surprising.

Why is this news? Is anyone surprised that the boss of a plant based meat substitute producer is in favour of this...

In other news Tim Apple has called for a tax on anything not made by  also stating that Elon Musk's 'mother was a hamster and his father smelt of elderberry' More on that story later.

So he thinks his product isn’t good enough to compete on a level playing field?

'Company Boss backs tax on competitors.' Fixed it for you.

Only 10% of Europe are vegetarians. They just have bigger mouths and try to force their opinions on others.

That's ok for processed meats such as burgers and sausages, but how on earth can you properly replicate a lamb chop or chicken wing? I'm happy aiming for a middle ground but this course of action will just cost me more it won't make me change my mind.

I bet he does.

Wow a man who sells an alternative to meat says tax meat. That’s a shocker🙄

No vested interests there; extremely concerned about humanity. Yeah, right! 🙄

NO really that does surprise me !!

Start taxing salad. You can shove your meat tax up yer backside

What next, high street retailers demanding more tax for online retailers

Dear Vegans mind your own business when it comes to meat, otherwise stop eating our plants since you are creating much harm to our beloved nature. Think carefully about it, have a good day & we can work in harmony. If not 🤷🏻‍♂️ ☯️

I say how jolly middle class

He can feck orf..

There's no such thing as plant-based meat.

How appetising

Processed. Fillers. Non nutrient. No better than any fast food.

In other news Turkeys vote for vegetarian Christmas

In other news water is wet

There should be a salad tax,

Given he wants to corner the market for his own products its no surprise he wants meat taxed!

Gee, why wouldn’t he back a Gov intervention that benefits him by artificially decreasing demand for his competition?

Course BeyondMeat would say that. But it's a no from me.

Wow it's almost like that would benefit him

I tried plant-based burgers. I really can't describe how vile they were. Soylent Green sprang to mind

Wow...making meat even more expensive instead of stopping iver- production and excessive waste of produce including veg. Money makers if course want to 'save the world' - yeah right - they if course don't want more money to buy more non environmentally friendly cars, boats etc...

We should do the opposite of whatever these assholes say

And in other news Turkey backs taxation on Christmas Dinners..

Bet he'll get a corp tax deduction!

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