Banning Adidas's bare boobs campaign is yet another example of censoring women's bodies

These are just a couple of the reasons that the Advertising Standards Agency has cited for banning an Adidas advert that features theI’m baffled… How can we, in 2022, be calling breasts ‘offensive’ or ‘harmful’ in any single capacity? This does, unfortunately, feel like a big step backwards forWomen grow up conditioned to be ashamed of their breasts. If you have big boobs, you’re often called a slut and told you’re provoking men while just… existing in your body.

Breasts are shrouded in SO much shame. And the banning of this advert, which Adidas launched to celebrate breasts in all their glory and all shapes and sizes, seems to further perpetuate and reinforce that shame. The ASA received 24 complaints about gratuitous use of nudity and the objectification of nudity. Some complained that the campaign was ‘Explaining their reasons for banning the ad, the ASA said: ‘We noted the breasts were the main focus in the ads, and there was less emphasis on thethemselves, which were only referred to in the accompany text. As the ads contained explicit nudity, we considered that they required careful targeting to avoid causing offence to those who viewed them.

There is still a lot of work to do around dismantling the shame around women’s bodies that is woven into the very fabric of our society., inclusivity and gave what I think is a pretty accurate depiction of a cross-section of society – something that is SO rare in typical and historical advertising.

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Adidas sports bra adverts showing bare breasts banned by Advertising Standards AuthorityThe advert, which was posted on Twitter and on posters, received 24 complaints. Twitter did not delete the post because it was found not to have breached its terms of service. What does the add sell?
Source: SkyNews - 🏆 35. / 67 Read more »

The Adidas Advert Showing Bare Breasts Shouldn't Be Banned - It Should Be Celebrated‘Adidas sports bras bare breasts ad’ is a trending search term on Google as people seek to view the original campaign. Read more on Grazia.
Source: GraziaUK - 🏆 15. / 78 Read more »

No, Hilary Duff Has Not 'Aged Like A Fine Wine'Lizzie McGuire may have grown up, but the way we talk about women's bodies has barely changed.
Source: HuffPostUK - 🏆 108. / 51 Read more »

Woman shares moldy breast implants in viral TikTok: 'That goes in a human body'A woman took to TikTok to share what her saline breast implants looked like two years after she removed them from her body.The video was uploaded by TikTok user Bunnie (xomgitsbunnie). In the now-viral clip , she shows two stained implants with what Bunnie says is mold. The Tiktoker said that she h...
Source: The Independent - 🏆 80. / 59 Read more »

Sutton Bank mystery: New leads over death of woman found in 1981Dozens of potential names are suggested for an unknown woman whose naked body was found in 1981. Nigeria Government is killing innocent Igbo BIAFRAN'S with the help of British high commissioner in Nigeria BiafraReferendumNow BiafraExit ThisIsNot1967 EndNigeriaNowToSaveLives
Source: BBCNews - 🏆 3. / 97 Read more »

Regional foods can contain multitudes of memoriesWhat makes a regional dish last? If a Maid-Rite sandwich were merely a disintegrating, suboptimal burger, Iowans would have long stopped eating them RegionalUSFood Except everyone knows that real maid-rites are from Ohio.
Source: TheEconomist - 🏆 6. / 92 Read more »