“At 25, I felt like I had lived my whole life. I felt that exhaustion”

From persistent acne since puberty to the first product she ever formulated, the Trinny London founder shares all.

You’ve been fascinated by make-up and skincare for years, often sharing advice and information with your followers. What made you decide to create your own brand, Trinny London? So, after those initial 10 years of experimentation, I started to read the back of products and the INCI list and learned how impactful that was to separate marketing speak from what it would actually be able to do to my skin.

At that time, I was already working on the formulations for the rest of the BFF family – De-Stress and Rebalance – and I really felt that I was able to dig into the chemistry and get into the lab and think about the key things I wanted to create. You faced pushback from a potential investor who recommended focusing Trinny London on millennials. Years later, Trinny London has customers of all ages. What would you say to that now?

But what’s interesting is that when I look back and think that being 25 and 35 is very young, I forget that at 25, I felt like I had lived my whole life. I had done so much and been through so much and I felt that exhaustion. I remember feeling that same exhaustion with my life at 30. That messaging is very relevant for the feelings of somebody in any generation.

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