Aston Villa now have the most lucrative shirt sponsorship deal outside the “Big Six” after striking an “amazing” £40million deal with Betano.that Villa have broken the record previously held by Everton.
Villa have struck a £40million front-of-shirt sponsorship deal with online betting platform Betano which represents the most lucrative deal of its type in the club’s historyThe Betano deal will run for two seasons – worth £20million each year – until betting sponsorships are banned in the Premier League in 2026.
Maguire explained that Villa’s sponsorship deal is now the most lucrative agreement outside the top six after overtaking Everton’s £12million-per-year deal with Stake.It has certainly set a new benchmark because the previous biggest was Everton’s deal with Stake. Join the Football Insider WhatsApp channel to get all our exclusives and the breaking transfer news FIRST.So it is a step forwards.I would imagine that the £40million agreement also contains clauses in terms of qualifying for European competition which Villa are in a pretty strong position to do.
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