Asda is offering free hot breakfasts to children this February half term, amid the ongoing cost of living crisis.
This is in addition to its £1 meals for children initiative. The retailer says the number of £1 meals served during school holiday periods have increased dramatically as more families struggle with rising costs. Kids will be able to get a free bowl of Quaker porridge from 8am to noon every day at any of Asda's 205 cafes across the February school holidays. Asda’s chief commercial officer, Kris Comerford, said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets – especially feeding and entertaining their children.
The offer has been launched after recent research from Magic Breakfast charity showed that 81 per cent of schools believe that child hunger has increased in the last year. Over 1.1 million £1 meals have been sold since the scheme launched in June 2022.
Source: Education Headlines (educationheadlines.net)
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