As the women's game takes off, men's football faces an ugly reckoning

To be fair, my season ticket at Craven Cottage is only £550: relatively good value, despite four fewer home games in the Premier League than the Championship. However, many families can only do those single matches; they can’t afford four season tickets. The cheapest Arsenal season ticket is now £927, while Tottenham’s most expensive is an astonishing £2,025. For Spurs?

Yes, the Premier League has an away fan price cap of £30, but you still have to travel, sometimes now to games where there are no public transport options back home because of altered game times for TV. Championship away fans can pay more than £30. Add in travel costs, and terrible stadium food options and you can pay £80 plus a head for a family of four.

Can’t afford to go a game? At least you can watch on Sky – as long as you’re in the Premier League, right? Not so simple now that many games are now only viewable, not only on BT, but also Amazon Prime Video . When families are axing Netflix because of the cost-of-living crisis, is this sustainable? The women’s Euro has proven that at its best, football still has those captivating elements of passion, skill, grace, determination, agony and ecstasy. It is compelling and addictive. But £300 to £400 for a family to see your team beaten by a top six side, plus £30 a month on TV to watch the league won by Middle Eastern Oil City, again? Let’s see how long that Lioness-inspired euphoria lasts.

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