Jonas Eidevall has responded to experts' claims that global sportswear brands are 'failing women' by not designing enough female-specific football boots.into the topic found that there is a significant lack of footwear on the market which caters for women's physiology and running mechanics.
The US sportswear giant's groundbreaking product was made available in men's sizes and features an outsole seen in many male-focused boots, which is tailored to their traction and grip. Associate Professor in Sports Medicine at St Mary’s University, Kat Okholm Kryger explained that female athletes generally have narrower heels, higher foot arches and wider hips, which affects the way pressure runs through their feet.
“I think if we start looking at the research, the majority of it around the world globally for athletes is done with male athletes and that has been the norm.”
Lionesses Leah Williamson Beth Mead Jonas Eidevall Talksport Women's Football WSL
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