The big news from Apple’s annual roll-out of shiny new things was its move on the ‘gorpcore’ market. The new Apple Watch Ultra is a big, muscular, multi-adventure tool for a generation of consumers suddenly obsessing over Arc’teryx cagoules, Snow Peak firepits, and the Blackbird Spyplane newsletter .
Inevitably, the Ultra has it on looks. It has a beautifully tooled 49mm titanium case and a flat sapphire crystal screen. It’s also 14.4mm thick, making it far chunkier and more imposing than even the new Apple Watch series 8, which now clocks in with a 45mm case and 10.7mm thickness.
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