Apple sued by French publishers over App Store power

Many developers decide to put up with Apple's rules – so much so that the App Store is reportedly saturated with 1.8 million apps. Consumers are swamped, and often just download top apps promoted on the platform. Many developers' products are never sold because they never see the light of day, the French publishers alleged. All these problems can be solved if there were multiple App Stores for different types of categories of software to make competition fairer, they argued.

"If Apple did not shut out all competition from access to iOS device owners, there would be more stores that could feature more apps, as well as stores that would specialize in certain kinds of apps. "Also, competitors would find new ways, including by way of leveraging existing technology or inventing other and better means, to bring more apps to the attention of iOS device owners," the lawsuit argued.

"Additionally, such competitors would motivate Apple to make its own App Store more usable and functional, where currently it has no such incentive from competitors. In other words, competition would bring more and better means to pair end-users with the applications and in-app products they are looking for, need, or want."

Societe du Figaro, L'Équipe, and Le Geste believe Apple has violated the federal antitrust Sherman Act and California's Competition Law and Cartwright Act by acting as the sole gatekeeper of the App Store. They want other affected developers to join the class-action effort, for Apple to pay damages, and for judges to grant injunctive relief for the harm caused by its anti-competitve policies.

I understand their annoyance, what an awful UX for users to have to flit around a ton of app stores! Don’t destroy the user experience for the sake of developers. In terms of discovery, it’s perfectly possible to link direct to app pages, so developers can use other ad channels.

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