Apple stores full to bursting as other high street chains close

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Another crop of retailers is about to bite the dust – and the damage is self-inflicted. Chris Blackhurst explains how a miserable shopping experience led to the downfall of well-know but unloved stores

s West End it is impossible to escape the conclusion that Apple is getting something absolutely right. While other stores nearby are either empty or populated by a few disinterested browsers, the branches of the Apple Store in Covent Garden and Regent Street are heaving – from the moment they open to when they close. Apart from the launch of the sales in the department stores, nothing else comes close.

 

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The irony is their products are shit!

it's called; branding perception of affluence as a cultural sine qua non.

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