In 2015, The Guardian proclaimed 'basic' as the insult of the year. The decision followed a particularly infamous incident involving Kate Moss, a budget airline and a dispute on a flight which saw the supermodel allegedly call the pilot a 'basic bitch.' A legendary slur was born, and it has lingered ever since.
Emily is a marketing and social media expert flown to Paris to bring an American perspective to a French agency. They are not fans of her positive attitude and against-the-grain ideas. Indeed, when they take her to meet with an esteemed male fashion designer, he does not take to her either. Spying a bag charm of his own design, clipped to her handbag, he screams 'ringarde', and storms out of the meeting. Confused, Emily seeks a translation from her colleague.
'You're right: I am a basic bitch with a bag charm', she confesses after ambushing him in his private box. So yeah, I guess that made us pretty ringarde. You think ringardes don't respect designers. We worship designers so much that we spend all we've saved on a dumb accessory, just to feel like we're somehow on your runway. You may mock us, but the truth is you need us. Without basic bitches like me, you wouldn't be fashionable.'
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