Recent years have seen cruise collections take place in increasingly far-flung locales – from Havana to Shanghai, Rio de Janeiro to New York – and the spectacles of those shows grow ever larger.
It amounted to tentative proof that the transporting spectacle of cruise shows past could translate to our current era of social distancing and travel restrictions – estimates from the house said that about 20 million people worldwide would tune in for the broadcast. But Chiuri – despite clear indications that Dior will retain its traditional calendar when restrictions are lifted – noted that this was not simply a case of a show for a show’s sake.
Instead, the show became about support and celebration: “It was essential for Dior to continue these collaborations, to support and showcase the virtuosity of these artisans and artists more than ever,” the house said in a statement. “So that the beauty of their gestures, emotion and poetry may endure.
“During this period, I sought to give collective efforts a new dimension,” the designer surmised. “Despite the disadvantages of distance, bringing a different perspective to our daily lives has given us strength and imagination.”
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