Amsterdam BANS construction of new hotels in latest tourism crackdown after launching campaign to...

The city aims to keep tourist overnight stays below 20million annually. The Netherlands launched a 'digital discouragement campaign' last yearAmsterdam has banned the construction of new hotels anywhere in the city as part of their latest tourist crackdown after launching a campaign to keep Brits away from the Dutch capital.

Despite seven years of tighter policies towards new hotels, two dozen are still in the planning stage at the moment. The new 20million limit is the result of a petition signed by 30,000 Amsterdammers who called for tighter measures within the tourism sector. It comes after the Netherlands launched a 'digital discouragement campaign' last year telling young Brits to 'stay away' if planning to visit the city for its infamous red light district and cannabis coffee shop culture.

he Netherlands' tourism board was believed to be the first ever to actively stop promoting tourism when it made the decision to rebrand in 2019.

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